Beyond the Real

How Synthetic Data is Transforming Market Research

Synthetic Data is the current buzz phrase in the industry - but does it even make sense?

I have been talking for a long time about the promises - and pitfalls - of Synthetic Data, and now the industry has caught up. You can’t go to a conference nowadays with out it being a major topic of discussion.

But let’s step back a bit - does it even make sense? And if so, why and when?

In this introductory webinar we return to the basics. What is it, why would we care, and how can we use it?

And, of course, I will answer the question: Does it make sense?

You can see the webinar by clicking here or on the image below: Beyond the Real - How Synthetic Data is Transforming Market Research.

Note this is a LinkedIn event and you need to be logged in to see it.