The True Value of Information

You know you want to know more - but do you know what it’s worth?

One of the most misunderstood things in Marketing and Insights is the True Value of Information.

We all know that ‘knowing more is good,’ but don’t have a strong grasp on exactly why or how much. In my latest MarTech article I use a well-known brain teaser to underline the true value that a little extra information can bring.

Here is the MarTech Magazine article - How additional information changes customer value assessments.

If you want to dig a bit deeper in this, here is another article I wrote for Human8 on how we can Quantify the Customer Journey.