Beyond Chat for Insights

My appearance on the Now That’s Significant Podcast, talking about how we go beyond Chat to use AI for Insights workflows.

I have written elsewhere about how the narrow focus on chat - especially among those new to AI capabilities - can negatively affect understanding of the full potential of LLMs and AI tools in general. In this podcast I go much deeper into this topic and we explore better ways to frame our understanding of AI.

Click here or on the image below to listen to the full podcast.

AI has stolen headlines across the global business community. However, market researchers need to think of it as more than just a chat tool. In this episode of Now that’s Significant – a market research podcast, host Michael Howard, the Head of Marketing at Infotools, talks to Chris Robson, a visionary AI and data scientist, and is in fact the Senior Director – Global Data Science at Human8.

Chris came on the show to discuss the importance of looking beyond AI as a chat tool and provide ways to implement it into your business to remain competitive in the industry. Since AI has taken every industry by storm, organizations should look beyond the original excitement of using AI for its chat capabilities with ChatGPT and see how AI can help improve the company as a whole.

Chris and Michael also touched on some advice as to how companies in the insights industry can start implementing AI into their workflow systems to stay on top of industry trends that are essential from a competitive standpoint.

AI has been more active and present in the commercial sector for longer than many give it credit for, with far more experience in ’non-chat’ activities, which is one reason why the theme of this episode is so relevant. It’s only that GenAI has captured the attention of the masses.

We hope you enjoy the show.